ANTO ALSON RAJA A. How Personalization Is Shaping Consumer Behavior : An Analysis of Data-Driven Marketing Trends. International Journal of Scientific Research in Science, Engineering and Technology, [S. l.], v. 11, n. 5, p. 237–241, 2024. DOI: 10.32628/IJSRSET24115116. Disponível em: https://ijsrset.com/index.php/home/article/view/IJSRSET24115116.. Acesso em: 1 nov. 2024.