Julia N. Korongo, Dr. Anselemo P. Ikoha, and Dr. Alice W. Nambiro, “An Analysis of Digital Marketing Strategies and Website Content Usage : Key Requirements, Metrics and Tactics for Hyper-Personalized SMEs Websites”, Int J Sci Res Sci Eng Technol, vol. 11, no. 5, pp. 148–157, Oct. 2024, doi: 10.32628/IJSRSET24115100.