Anto Alson Raja A. “How Personalization Is Shaping Consumer Behavior : An Analysis of Data-Driven Marketing Trends”. International Journal of Scientific Research in Science, Engineering and Technology 11, no. 5 (October 18, 2024): 237–241. Accessed November 21, 2024. https://ijsrset.com/index.php/home/article/view/IJSRSET24115116.