Anto Alson Raja A. How Personalization Is Shaping Consumer Behavior : An Analysis of Data-Driven Marketing Trends. Int J Sci Res Sci Eng Technol [Internet]. 2024 Oct. 18 [cited 2024 Nov. 21];11(5):237-41. Available from: https://ijsrset.com/index.php/home/article/view/IJSRSET24115116